I have used the Avid editing software before. No, I do not like it. But, the word on the street (and by “street” I mean Hollywood Reporter) is that Avid is changing, and cutting their price.
“The Avid Xpress Pro editing software line will be eliminated, while the Media Composer software-only version has a new price of $2,495, a reduction of more than 50%. The move closes the gap between Media Composer and Avid’s chief competitor in the editing space, Apple’s Final Cut Pro software.”
Oh, so that’s what this is about. Final Cut, which I like much better. But perhaps I will not give up hope on Avid. Chief Marketing Officer Greg Estes said, “We want you to simplify your editing line and we want you to get more aggressive on your pricing.” Hopefully, the software changes will be really nice. Because right now, I’d rather even use Adobe Premier than Avid.
